About Us

About Us BannerDirect Machinery – We have the RIGHT machinery for you!


The Hirsches

Andrew and Ron Hirsch

Founded in 1966 by Mr. Andrew Hirsch, Direct Machinery has grown to be a leading distributor of Commercial, Industrial, and Coin Laundry Machinery. Aside from offering you the industry’s best and most reliable machinery, we provide a complete range of laundry engineering services from site design, equipment selection, rigging and installation, preventative maintenance and on-call service. Our vast experience has allowed us to complete some of the simplest to the most complex installations in the industry.

Today, with Ron Hirsch at the helm, we have been honored by many leading manufacturers in the industry for both our sales and service achievements. These include Chicago Dryer, Pellerin-Milnor Corporation and American Dryer Corporation. Direct Machinery is a strong and respected voice in our industry.

Rely on Direct Machinery for the right equipment, the right advice and the right price!

Commercial & Industrial Laundry Design, Installation, Service

Regardless of the size of your laundry facility, Direct Machinery provides outstanding consultation services from design and layout services to installation and maintenance by utilizing our in-house experts and our experienced partners and subcontractors. We install laundries of any scale and have performed installations for some of the most prestigious on-premise laundry facilities in the New York metropolitan area, including The St. Regis Hotel, The Sofitel Hotel, New York Hilton, The Plaza, The Grand Hyatt and so many more. Our list of commercial laundry clients is second to none in the industry.

Like unusual sports trivia? How’s this: Most professional New York sports team uniforms are laundered in Direct Machinery washers and dryers! That includes hockey, baseball and soccer teams! They all rely on Direct Machinery. So can you.

On a grander scale, we are the area’s most successful industrial laundry installer. Our washer/extractor process 25 to 725 pounds per load, and the numerous tunnel washers we have installed process 7,000 pounds of laundry an hour and more! And with today’s technology, they use less water, produce less waste, and deliver a cleaner product in less time. No matter where you are in your laundry project, you owe it to yourself to give us a call. We’re happy to help you.

Coin Laundry New Builds, Upgrades and Trade-ins

At Direct Machinery, we make sure you select the right laundry equipment for the customer traffic pattern for your store. We offer leading manufacturers of coin laundry equipment including Milnor, Ipso and American Dryer…but our services don’t end there. We help from the time you start planning the concept and design, with CAD services that assist in visualizing the store layout. We can provide you with demographic surveys and financial analysis to assist in calculating cost, income and return on investment. We can also assist you in obtaining financing. We provide utility requirements and help identifying potential hidden costs in constructing the laundromat at that location. We coordinate through installation, start-up and preventative maintenance of your equipment. We do everything to be your number one laundry equipment supplier.

If you are upgrading to energy-efficient, cost-effective machines, we can provide you the latest models and a generous trade-in allowance to make the transition as financially beneficial as possible. Let us show you how quickly a new machine will pay for itself in reduced energy, water and labor costs!

Reliable, Reduced-Price Pre-Owned Equipment

We offer a large selection of pre-owned machines. Our used laundry equipment, such as used washers, dryers, and flatwork ironers, are all available in excellent condition at prices that reflect their pre-owned nature–but not their ability to perform. Many of our machines are available reconditioned, with a parts and labor warranty, to provide assurance of our work. This work can be tailored to your needs by specifying the degree of restoration you wish us to perform.

Whether you are looking for on-premises, commercial or coin-op equipment, it pays to Go Direct…call Direct Machinery at 1-800-572-5573.

Latest Blog

2020-07-17    NEW BUNDLES save money — Available NOW!

Buy a Bundle and save a bundle! Our Equipment Bundles marry the latest in technology with low rates and 90 […]

Read More >

How To's

Hotel/Motel Laundry Planning File

You need an on-premises laundry system.  Read our planning file to see why!

Read More >