DM joins Laundrylux

DM joins Laundrylux

On November 27th 2019 by directmachinery_admin

Direct Machinery sees bright future ahead

HICKSVILLE, NY, NOVEMBER 1, 2019 – Direct Machinery and Laundrylux have joined forces to bring the best possible resources to all laundry facilities throughout the five boroughs of New York City, Long Island, northern New Jersey and southern New York state.

Established in 1966 by Andrew Hirsch, Direct Machinery has grown to be one of the largest, most-respected laundry machinery dealers in the country. They distribute many of the most respected brands including Milnor, Chicago, Wascomat, ADC, Maytag, Natco, Colmac and Fulton. Founded in 1955, Laundrylux is the exclusive importer of Wascomat and Electrolux products in North America and is the largest integrated distributor of laundry equipment in the world.

Ron Hirsch, President of Direct Machinery and son of the founder, states “I’m proud to say this is a great partnership between Direct and Laundrylux which will allow us to increase our sales force and service staff, upgrade our internal systems, and take advantage of the many benefits affiliation with a larger organization can bring. It was imperative that our distribution of the Milnor and Chicago lines continue.”

Hirsch emphasizes “We value these manufacturers as the industry’s most progressive and reliable lines, and growing the industrial laundry business is our #1 priority. Both Jim Pellerin, owner of Pellerin Milnor, and Bruce Johnson, owner of Chicago Dryer, were supportive and excited by this new development, expecting it will accelerate Direct’s continued growth. We could not ask for a better outcome for our customers and ourselves.”

Jerry Foster, Director of Marketing at Direct Machinery says “our core products, our core focus, and our core beliefs will not change. We are, and will continue to be, one of the country’s top Milnor and Chicago dealers, serving commercial customers and on-premise laundries in hotels, motels and assisted living facilities. We will provide our customers with reliable products, knowledgeable sales engineers, talented and responsive service technicians, and fast parts availability. By joining the Laundrylux Distribution family, we are able to deliver even more to our valued clientele and future customers for many years to come.”

“Everyone in our company is incredibly excited about this new relationship that will blend the best of the best together,” Mr. Hirsch further stated. “What I am most excited about is that I can spend more time visiting our valued clients, helping them understand the industry’s new technology and new equipment, and showing how it can generate a fast return on investment. We can secure funding and incentives from different sources to help provide an even faster payback. We offer trade-in allowances toward new, innovative, energy-efficient equipment, and have implemented an in-house rebuilding program which provides cost-effective equipment options. The new opportunities are countless and what we have to offer is truly unique!”

Like Direct Machinery, Laundrylux is a privately-owned, third-generation, family-run company with a combined 115 years in business! Both companies know that in order to succeed in this industry, in the most competitive USA market, you must do your very best for every customer, and you need to treat them like family. This is why both companies have customers—and many employees—that have been with them for decades.


For more information, or to become a valued customer of Direct Machinery, please call (516) 938-4300 or visit online at

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